JRNL 301 Project 2

Store Observation

When browsing at Old Navy over the weekend, not only was I looking around for clothes, I was also checking out the store in general. I have been to other Old Navy stores in different parts of the country and they are set up in a casual way that appeals to the teenage to adult demographic. Inside the store it is bright and a sort of energetic atmopshere. The store plays current music that is popular among the teenage/adult audience. The store caters to a young and hip consumer, which is why the store creates an atmosphere that is suitable for this type of group. The staff, who are also about the same age as the main consumer, were very helpful, well
organized, and were knowledgeable about where certain things were. When trying on clothes, you just tell them which clothes you decided to purchase, and they take the other garments to put away. Basically, Old Navy's in store atmosphere works in attracting customers and influencing their purchase decisions.