Monday, April 26, 2010
Tuesday, April 20, 2010
Store Observation
When browsing at Old Navy over the weekend, not only was I looking around for clothes, I was also checking out the store in general. I have been to other Old Navy stores in different parts of the country and they are set up in a casual way that appeals to the teenage to adult demographic. Inside the store it is bright and a sort of energetic atmopshere. The store plays current music that is popular among the teenage/adult audience. The store caters to a young and hip consumer, which is why the store creates an atmosphere that is suitable for this type of group. The staff, who are also about the same age as the main consumer, were very helpful, well
organized, and were knowledgeable about where certain things were. When trying on clothes, you just tell them which clothes you decided to purchase, and they take the other garments to put away. Basically, Old Navy's in store atmosphere works in attracting customers and influencing their purchase decisions.
organized, and were knowledgeable about where certain things were. When trying on clothes, you just tell them which clothes you decided to purchase, and they take the other garments to put away. Basically, Old Navy's in store atmosphere works in attracting customers and influencing their purchase decisions.
Monday, March 29, 2010
Exam #3 questions
1. What is executive frameworks?
A. Is the plot or scenario in which your ad is situated.
2. What is media planning?
A. The process of allocating advertising budgets for media time.
3. What is viral marketing?
A. Is an ad attached to e-mail or any other means of online communication.
A. Is the plot or scenario in which your ad is situated.
2. What is media planning?
A. The process of allocating advertising budgets for media time.
3. What is viral marketing?
A. Is an ad attached to e-mail or any other means of online communication.
Alternative Marketing
1. In the five minute video that I viewed, there were a lot of well known products advertised in eight different recent movies. The video started with a clip from Sex in the City in which the brands Starbucks, Sprint, LG, Louis Vuitton, and Chanel where featured. The next clip took place from the Superman movie, and it showed tow brands Marlboro and Coca Cola. As the video progressed, it showed clips from Casino Royale; the Sony Vaio laptop is featured, Bravia, Ericcson, and the Ford Omega. The next part of the video showed us clips from the Spiderman movie. The movie displayed brands from Dr. Pepper, Charlesberg Beer, Cingular, Prudential, Samsung, and Suntory Whisky. Next, we were introduced to a clip from the movie I Am Legend, and it showed brands from Mustang and Ford. Another clip, which was shown from the movie Transformers, showed Apple iPod, HP, Chevrolet Camero, Porsche, Ebay, Panisonic, and Burger King. Another part of the video shows a clip from the movie Bad Boys 2 and it briefly showed brands from Miller and Ferrari. The last part of the video showed a clip from the movie Iron Man, which displayed the Burger King brand.
2. At the conclusion of the video, I took a look at the list of brands that were viewed and chose which one to critique, so I selected Coca Cola. In the Superman movie it showed a somewhat dated brand of the brand of soda in which it says "Enjoy Coca Cola". The meaning of the product is to to enjoy the product when you first open up a can. It also means that when drinking a can of Coca Cola, just kick back, relax, and savor the taste because it can really calm someone down for the moment.
3. The target group of this product would be anyone who likes the smooth tast of Coca Cola and any other Coke products. Coca Cola's target audience is a wide range, from kids, adults, and to the elderly. This brand of soda has been around since the late 19th century, and many people continue to buy the popular soda. I do not prefer the promoted brand after watching this video because, I already preferred drinking Coca Cola a long time ago. It has been my favorite beverage when I was a kid, and it continues to this day.
2. At the conclusion of the video, I took a look at the list of brands that were viewed and chose which one to critique, so I selected Coca Cola. In the Superman movie it showed a somewhat dated brand of the brand of soda in which it says "Enjoy Coca Cola". The meaning of the product is to to enjoy the product when you first open up a can. It also means that when drinking a can of Coca Cola, just kick back, relax, and savor the taste because it can really calm someone down for the moment.
3. The target group of this product would be anyone who likes the smooth tast of Coca Cola and any other Coke products. Coca Cola's target audience is a wide range, from kids, adults, and to the elderly. This brand of soda has been around since the late 19th century, and many people continue to buy the popular soda. I do not prefer the promoted brand after watching this video because, I already preferred drinking Coca Cola a long time ago. It has been my favorite beverage when I was a kid, and it continues to this day.
Thursday, March 25, 2010
Media Diary
For the past two days I haved kept a media diary that tracks all the media that I was exposed to. During this period, there were different types of media that I saw such as, internet ads, television ads, newspaper ads, and ads that show up on my iPhone. Because I stay constantly connected to the campus WiFi network, via my iPhone, there was a lot of media that I had recorded in my diary. Some ads drew my attention and others I just ignored because, either I was not interested or I saw the commercial so many times I practically memorized what the commercial stood for.
One good way that media targets me is advertising the commercials that I find interesting on many of the channels that I watch. Whether on BET, TBS, MTV, or SPIKE these commercials should be aired during the evening, which I am most likely to be watching TV. But most of the time, there is a lot of commercials on each channel, and not very many interest me. During the day however, I do not watch very much TV, but another main media source provides me with just as much advertisement, and that is the Internet. Even though there is no constant commercial advertising online, there are still plenty of ads that show up on my favorite websites. Both Facebook and YouTube in particular are the main websites that have a lot of advertising located online. Facebook features ads on right side of their webpage, generally this is sort of a weak approach to gain attention to the consumer and it generally does not affect my attention, therefore I pretty much ignore them. But when it comes to YouTube, their ads definately get my attention. Whenever I am watching a video, a advertisement scrolls up on the video screen plus there are also ads on the right side as well. Music videos are another story, they integrate song costs from different online music retailers such as: itunes, amazon, and rhapsody. This is a very clever move for the music industry because, many people love to know what songs they are purchasing and how much it cost. When it comes to the internet, I feel that this media source capyures my attention better because, there is definatly enough balance of advertising, and it very creative in gaining the consumer's attention.
One good way that media targets me is advertising the commercials that I find interesting on many of the channels that I watch. Whether on BET, TBS, MTV, or SPIKE these commercials should be aired during the evening, which I am most likely to be watching TV. But most of the time, there is a lot of commercials on each channel, and not very many interest me. During the day however, I do not watch very much TV, but another main media source provides me with just as much advertisement, and that is the Internet. Even though there is no constant commercial advertising online, there are still plenty of ads that show up on my favorite websites. Both Facebook and YouTube in particular are the main websites that have a lot of advertising located online. Facebook features ads on right side of their webpage, generally this is sort of a weak approach to gain attention to the consumer and it generally does not affect my attention, therefore I pretty much ignore them. But when it comes to YouTube, their ads definately get my attention. Whenever I am watching a video, a advertisement scrolls up on the video screen plus there are also ads on the right side as well. Music videos are another story, they integrate song costs from different online music retailers such as: itunes, amazon, and rhapsody. This is a very clever move for the music industry because, many people love to know what songs they are purchasing and how much it cost. When it comes to the internet, I feel that this media source capyures my attention better because, there is definatly enough balance of advertising, and it very creative in gaining the consumer's attention.
Monday, March 1, 2010
Exam #2 questions
1. What is a POA
A. (Promotions Opportunity Analysis) is a process marketers use to identify target audiences for a company's goods, services, and communication strategies needed to reach audiences.
2.What does PRIZM stand for?
A. Potential rating index based on zip marketing
3. What are three fields of study that make up qualitative research?
A. Anthropology, Sociology, and Psychology
A. (Promotions Opportunity Analysis) is a process marketers use to identify target audiences for a company's goods, services, and communication strategies needed to reach audiences.
2.What does PRIZM stand for?
A. Potential rating index based on zip marketing
3. What are three fields of study that make up qualitative research?
A. Anthropology, Sociology, and Psychology
Tuesday, February 23, 2010
Subway Creative Brief
Subway is a major fast food chain restaurant that has a wide variety of sandwiches and other select sides on its menu. The restaurant basically stands out from most fast-food restaurants because it has a healthier choice of food items that give customers nutrition and excellent taste at the same time.
When it comes to the select audience, Subway appeals mainly to people who want to lose weight or want to maintain a healthy weight. Other people choose Subway because, it has great tasting food without all the many fats, cholesterol, and salts. Not only is the menu a good choice for most people, it is also affordable. Not too long ago, Subway introduces its $5 dollar foot longs in which many customers can have the opportunity to add on to their order. For example, a person can add chips, soda, a soft drink, and a cookie with their sandwich.
In order to attract customers, Subway not only advertises their healthy menu, they also include people who have lost weight because of the food they provide. For example, in many of their early commercials, Subway had a spokesman, named Jared Fogle, who talked about how he lost a lot of weight eating their sandwiches. Since then, the fast food chain has also adopted stronger ad campaigns to draw customers. In their latest promotion, Subway has added Olympic gold medalist, Michael Phelps to their advertising.
Even though Subway has gained a lot of success by adopting a healthier menu, it also faces some strong competition. Their are other fast food sandwich restaurants that are attracting large amounts of customers; Quiznos, Blimpie, and Penn Station are some of many who compete with Subway for customers who like healthy sandwiches. Not only are sandwich shops a competitive threat, but other fast food restaurants like McDonalds, Jack in the Box, and Burger King are trying to adopt healthier menus at affordable prices. But Subway pretty much stands out from the competition, because they have better experience when providing a healthy menu selection for their customers.
When it comes to the select audience, Subway appeals mainly to people who want to lose weight or want to maintain a healthy weight. Other people choose Subway because, it has great tasting food without all the many fats, cholesterol, and salts. Not only is the menu a good choice for most people, it is also affordable. Not too long ago, Subway introduces its $5 dollar foot longs in which many customers can have the opportunity to add on to their order. For example, a person can add chips, soda, a soft drink, and a cookie with their sandwich.
In order to attract customers, Subway not only advertises their healthy menu, they also include people who have lost weight because of the food they provide. For example, in many of their early commercials, Subway had a spokesman, named Jared Fogle, who talked about how he lost a lot of weight eating their sandwiches. Since then, the fast food chain has also adopted stronger ad campaigns to draw customers. In their latest promotion, Subway has added Olympic gold medalist, Michael Phelps to their advertising.
Even though Subway has gained a lot of success by adopting a healthier menu, it also faces some strong competition. Their are other fast food sandwich restaurants that are attracting large amounts of customers; Quiznos, Blimpie, and Penn Station are some of many who compete with Subway for customers who like healthy sandwiches. Not only are sandwich shops a competitive threat, but other fast food restaurants like McDonalds, Jack in the Box, and Burger King are trying to adopt healthier menus at affordable prices. But Subway pretty much stands out from the competition, because they have better experience when providing a healthy menu selection for their customers.
Subscribe to:
Posts (Atom)
