Subway Creative Brief

Subway is a major fast food chain restaurant that has a wide variety of sandwiches and other select sides on its menu. The restaurant basically stands out from most fast-food restaurants because it has a healthier choice of food items that give customers nutrition and excellent taste at the same time.

When it comes to the select audience, Subway appeals mainly to people who want to lose weight or want to maintain a healthy weight. Other people choose Subway because, it has great tasting food without all the many fats, cholesterol, and salts. Not only is the menu a good choice for most people, it is also affordable. Not too long ago, Subway introduces its $5 dollar foot longs in which many customers can have the opportunity to add on to their order. For example, a person can add chips, soda, a soft drink, and a cookie with their sandwich.

In order to attract customers, Subway not only advertises their healthy menu, they also include people who have lost weight because of the food they provide. For example, in many of their early commercials, Subway had a spokesman, named Jared Fogle, who talked about how he lost a lot of weight eating their sandwiches. Since then, the fast food chain has also adopted stronger ad campaigns to draw customers. In their latest promotion, Subway has added Olympic gold medalist, Michael Phelps to their advertising.

Even though Subway has gained a lot of success by adopting a healthier menu, it also faces some strong competition. Their are other fast food sandwich restaurants that are attracting large amounts of customers; Quiznos, Blimpie, and Penn Station are some of many who compete with Subway for customers who like healthy sandwiches. Not only are sandwich shops a competitive threat, but other fast food restaurants like McDonalds, Jack in the Box, and Burger King are trying to adopt healthier menus at affordable prices. But Subway pretty much stands out from the competition, because they have better experience when providing a healthy menu selection for their customers.