Monday, March 1, 2010

Exam #2 questions

1. What is a POA

A. (Promotions Opportunity Analysis) is a process marketers use to identify target audiences for a company's goods, services, and communication strategies needed to reach audiences.

2.What does PRIZM stand for?

A. Potential rating index based on zip marketing

3. What are three fields of study that make up qualitative research?

A. Anthropology, Sociology, and Psychology

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