Alternative Marketing

1. In the five minute video that I viewed, there were a lot of well known products advertised in eight different recent movies. The video started with a clip from Sex in the City in which the brands Starbucks, Sprint, LG, Louis Vuitton, and Chanel where featured. The next clip took place from the Superman movie, and it showed tow brands Marlboro and Coca Cola. As the video progressed, it showed clips from Casino Royale; the Sony Vaio laptop is featured, Bravia, Ericcson, and the Ford Omega. The next part of the video showed us clips from the Spiderman movie. The movie displayed brands from Dr. Pepper, Charlesberg Beer, Cingular, Prudential, Samsung, and Suntory Whisky. Next, we were introduced to a clip from the movie I Am Legend, and it showed brands from Mustang and Ford. Another clip, which was shown from the movie Transformers, showed Apple iPod, HP, Chevrolet Camero, Porsche, Ebay, Panisonic, and Burger King. Another part of the video shows a clip from the movie Bad Boys 2 and it briefly showed brands from Miller and Ferrari. The last part of the video showed a clip from the movie Iron Man, which displayed the Burger King brand.

2. At the conclusion of the video, I took a look at the list of brands that were viewed and chose which one to critique, so I selected Coca Cola. In the Superman movie it showed a somewhat dated brand of the brand of soda in which it says "Enjoy Coca Cola". The meaning of the product is to to enjoy the product when you first open up a can. It also means that when drinking a can of Coca Cola, just kick back, relax, and savor the taste because it can really calm someone down for the moment.

3. The target group of this product would be anyone who likes the smooth tast of Coca Cola and any other Coke products. Coca Cola's target audience is a wide range, from kids, adults, and to the elderly. This brand of soda has been around since the late 19th century, and many people continue to buy the popular soda. I do not prefer the promoted brand after watching this video because, I already preferred drinking Coca Cola a long time ago. It has been my favorite beverage when I was a kid, and it continues to this day.