Media Diary

For the past two days I haved kept a media diary that tracks all the media that I was exposed to. During this period, there were different types of media that I saw such as, internet ads, television ads, newspaper ads, and ads that show up on my iPhone. Because I stay constantly connected to the campus WiFi network, via my iPhone, there was a lot of media that I had recorded in my diary. Some ads drew my attention and others I just ignored because, either I was not interested or I saw the commercial so many times I practically memorized what the commercial stood for.

One good way that media targets me is advertising the commercials that I find interesting on many of the channels that I watch. Whether on BET, TBS, MTV, or SPIKE these commercials should be aired during the evening, which I am most likely to be watching TV. But most of the time, there is a lot of commercials on each channel, and not very many interest me. During the day however, I do not watch very much TV, but another main media source provides me with just as much advertisement, and that is the Internet. Even though there is no constant commercial advertising online, there are still plenty of ads that show up on my favorite websites. Both Facebook and YouTube in particular are the main websites that have a lot of advertising located online. Facebook features ads on right side of their webpage, generally this is sort of a weak approach to gain attention to the consumer and it generally does not affect my attention, therefore I pretty much ignore them. But when it comes to YouTube, their ads definately get my attention. Whenever I am watching a video, a advertisement scrolls up on the video screen plus there are also ads on the right side as well. Music videos are another story, they integrate song costs from different online music retailers such as: itunes, amazon, and rhapsody. This is a very clever move for the music industry because, many people love to know what songs they are purchasing and how much it cost. When it comes to the internet, I feel that this media source capyures my attention better because, there is definatly enough balance of advertising, and it very creative in gaining the consumer's attention.